Each year Kiehl’s holds a motorcycle ‘LifeRide’ with all the funds going to HIV/AIDS research. Last weekend celebs /riders this year included Chris Salgardo, Kiehl’s Brand Ambassador and Kevin Robert Frost, CEO, amfAR, Gilles Marini, actor, Days of Our Lives, tattoo artist Luke Wessman, men’s style influencer, Blake Scott, and music photographer Travis Shinn.
The five-day motorcycle charity ride stopped at Kiehl’s stores across Southern California, ending in San Diego on Friday, August 10. At each stop, the public will be encouraged to meet the riders, learn more about amfAR, and contribute to the Foundation. Kiehl’s will donate a total of $150,000 over the course of the ride.
At the conclusion of this year’s ride, Kiehl’s LifeRide for amfAR will have covered a total of more than 12,000 miles and raised more than $1.9 million since 2010, funding 10 cure-related research projects. Vroom!