Instead of drinking wine, we should also be putting it on our faces?

Dior L’Or de Vie, their new luxury skincare line, is formulated from wine, particularly with the grape ‘noble rot,’ which is reportedly excellent for the skin.

Fun fact: Dior owns its own vineyard.

The wine ‘fungus’ infuses the new, pricey skincare line.

$1,700 L’Or de Vie La Creme.

According to Dior, “After 30 years of research, Dior’s most exclusive line bestows on the skin the gift of longevity, helping to correct the signs of time. An extraordinary power is rooted in the quest for Reverse Aging. By moving beyond simply correcting the signs of age, L’Or de Vie seems to reverse the signs of aging and rejuvenate skin. Refreshed and revitalized by the key ingredients of the Golden Drop Longevity Technology, skin youth markers return to a state of that of a 25-year-old skin.” 

Uh-huh.

$3,200 Dior L’Or de Vie Le Cérémonial.

If you can swing the $1,700 for the L’Or de Vie La Creme there’s also the 2003 L’Or de Vie Le Ceremonial Vintage pack, a limited-edition, annually released serum ritual derived from Yquem grapes that will run you $3,200.

For that much money, we expect to look 10 years younger.