There are so many reasons to love the new Jane Goodall Barbie Doll.

  1. She’s a role model for children.
  2. She’s made from recycled, ocean-bound plastic.



In partnership with the Jane Goodall Institute, Goodall’s Mattel Barbie was introduced alongside Barbie’s “2022 Barbie Career of The Year Eco-Leadership Team” – a doll set that includes a conservation scientist, a renewable energy engineer, a chief sustainability officer and an environmental advocate.



“Kids need more role models like Dr. Jane Goodall,” said Lisa McKnight, Mattel’s executive vice president and global head of Barbie and dolls, said in a statement.

Here, here!