Loving Tan has added a winner to its roster: the 10 Min Express Self-Tanning Smoothing Body Mask, a professional-strength tan designed to deliver natural-looking color in just 10 minutes. (There’s even a ‘shade finder’ to help you pick the exact color.) $52.
Perfect for last-minute BBQs or beach dates, after 10 minutes, you have an even, natural, and professional-looking tan.
Easy to apply with a tinted color guide, transfer-resistant, and designed to fade evenly, the formula delivers the type of polished outcome typically associated with longer-wear self-tanners, without the l-o-n-g processing time.
If it looks different, that’s because of the rebrand, adding modern packaging to match the salon-result product.
We’re also fans of the 8 HR Deluxe Self-Tanning Mousse ($40), which develops naturally over 24 hours, but in a pinch, the 10 Minute Express is a lifesaver.
Containing skin-care-grade ceramides, Loving Tan supports hydration while tanning, creating a more even, refined finish.
Easy to apply with a tinted color guide, transfer-resistant, and designed to fade evenly, the formula delivers the type of polished outcome typically associated with longer-wear self-tanners, without the extended processing time.
Friends thought I’d had a professional tan applied!