Sometimes what you want after work is a frosty one, but since it’s a Friday, step up your game and treat yourself to a Peroni, the world’s number one premium Italian beer .
If you need a reason to celebrate, congratulate the brew company which celebrates 50 years of craftsmanship and contemporary Italian style. Staying true to it’s Italian heritage, Peroni will celebrate this milestone by giving a gift – a limited edition 50th Anniversary glass – U.S. legal drinking age consumers can redeem by signing up on www.PeroniItaly.com starting from November 1 thru January 31, 2014.
Peroni Nastro Azzurro will also debut a limited edition package design in honor of its 50th Anniversary, featuring the beer’s iconic symbol – the Blue Ribbon. The brand’s name, Nastro Azzurro, comes from the Italian words for “Blue Ribbon” – the name of the prize given to the ship that crossed the Atlantic in the shortest time. The beer was given this name in honor of the SS Rex, the only Italian ship to have received the award, as a symbol of the beer’s premium quality and distinction.
“When it comes to passion for life and effortless style, nobody does it better than the Italians,” said Ryan Verschoor, U.S. brand director of Peroni Nastro Azzurro. “Peroni is proud to celebrate 50 years of ‘Italian Style’ and 50 years of bringing the world’s number one premium Italian lager to stylish beer drinkers around the globe.”
We’ll toast to that.