In recent weeks, Tesla dealerships across the United States and Europe have become focal points for a series of protests targeting the company’s CEO, Elon Musk. These demonstrations, collectively known as the ‘Tesla Takedown’ movement, have arisen in response to Musk’s involvement in political affairs, particularly his leadership of the U.S. Department of Government Efficiency (DOGE), a role that has sparked significant public backlash.
Protesters have organized creative demonstrations featuring Mariachi bands, raccoon puppets, and cardboard Cybertrucks to express their discontent. In Berkeley, California, hundreds gathered outside a Tesla showroom, voicing concerns over Musk’s political influence and urging consumers to reconsider purchasing Tesla vehicles. Similar protests have occurred in cities like Palo Alto, Seattle, Boston, Austin, and Washington, D.C., reflecting widespread apprehension about Musk’s expanding role in government and its potential implications.
The movement has also gained traction in Europe, where Tesla sales have experienced notable declines. In the UK, Tesla sales plummeted by nearly 50%, with rivals like Volkswagen and Toyota surpassing Tesla in popularity. This downturn is attributed not only to increased competition but also to consumer dissatisfaction with Musk’s political engagements. In France and the Nordic countries, similar trends have been observed, with Tesla’s market share diminishing amid growing protests and calls for boycotts.
While many protests have remained peaceful, some have escalated into acts of vandalism and violence. In Loveland, Colorado, a woman was arrested for allegedly throwing explosive devices at a Tesla dealership and defacing vehicles with graffiti, causing substantial damage. In Baltimore County, Maryland, authorities are investigating vandalism at a Tesla dealership following a day of demonstrations. Additionally, a Tesla Supercharger station in Littleton, Massachusetts, was set ablaze, further highlighting the intensity of the opposition.
The ‘Tesla Takedown’ movement has also led some Tesla owners to divest from the brand. Notably, musician Sheryl Crow publicly shared a video of her Tesla being towed away, symbolizing her protest against Musk’s political actions. Analysts warn that Musk’s political involvement could alienate consumers and negatively impact Tesla sales, as evidenced by the recent downturn in various markets.
As the protests continue to gain momentum, they underscore a broader societal effort to hold influential figures accountable and reflect the challenges corporations face when their leaders engage in contentious political activities.