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The 5th, as you have already deduced from the photo, is a line of classic watches with an unusual business model; on the 5th of each month they release new designs for only five days, while supplies last (and they sell out quickly). To become a VIP member, just sign up on their website and you’ll see the entire new collection before the general public.

Our new watch, The Tribeca.

Our new watch, The Tribeca.

All of their minimalist designs are timeless, the kind of classic watch you can wear anywhere, with any outfit. And you haven’t heard the best part…they’re priced between $105 and $150. How do they do it? They eliminate the middle man. (Sorry, middle man.)

The rose gold with a peach band called the ‘Melbourne Minimal,’ pictured above, is one of our favorites but the one we’ll wear all the time is the N.Y. classic, The Tribeca which comes with both a black and brown wrist strap.

 

When your husband steals your watch.

When your husband steals your watch.

Elegantly thin, their designs work well for men or women. They’re counting down for the next launch so better move fast. The 5th.

Upper East model.

Upper East model.

 

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