If you saw an all-white, all-glass mobile roaming the streets of NYC this week, with a women striking poses along the way, you’re not hallucinating.
W hotels kicked off their first ever global program, ‘FIT’ with Tara Stiles striking poses along the way. It’s all part of the master plan to encourage traveling guest to work out on the road.
At each stop, passersby are invited to snap a shot of Stiles or themselves performing a yoga pose and upload it to Instagram (@WHotels) with the hashtag #PoseWhenever for the chance to win a coveted spot at the ‘FIT ‘with Tara Stiles retreat at W Retreat & Spa – Bali Seminyak.
Yoga guru Tara Stiles flips the traditional idea of fitness, uh, on it’s head with her non-traditional method of road fitness, showing four yoga workouts she created specifically for W – think hangover remedies, jet lag cures and getting amped for a night out on the town.
While we would never recommend exercising in/on a tub (too dangerous) we certainly encourage the W Hotel’s effort to keep us healthy while traveling. (But you won’t find us standing our our head if we have a hangover, either.)