Lucian Grainge’s annual the day before the Grammy’s Artist Showcase was infused with an all-star dose of philanthropy this year. Before, during or after their performances at the American Airlines and Citi-presented afternoon concert at the Ace Hotel in LA performers including Iggy Azalea, Keith Urban, Fall Out Boy, James Bay, Maddie & Tae, Madisen Ward & The Mama Bear, Maroon 5, Ryn Weaver, Shawn Mendes, The Weeknd and Tori Kelly signed a guitar benefitting the American Airlines Kids in Need Program! The program provides support for individuals and organizations such as the Dana-Farber Cancer Institute, the Cystic Fibrosis Foundation, St. Jude Children’s Research Hospital, and many others which improve the quality of life for children with medical, educational and social service needs.

Photo Credit: Lester Cohen/Wireimage

About The Author

Jennifer Birn is a journalist living in LA, entertaining herself with creative projects from casting and producing her first indie film (It's Gawd), to brand marketing consulting, helping produce events and doing what she can to give back between traveling and (slowly) writing her first fiction novel with former NFL player Dhani Jones.

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