Not only will Kiehl’s skincare be the first beauty company in over 30 years to appear in the Tournament of Roses parade, but they’ll be bringing their motorcycles with them. You see, Kiehl’s President Chris Salgardo is a huge motorcycle fan and it’s become the symbol of the company’s spirit of adventure. Besides, the company is known for using natural ingredients and quite a few of those ingredients–sunflowers, roses, pear blossoms, pears, peonies–will make-up the float.
The Kiehl’s float will showcase their original apothecary, which is still open to the public in New York’s East Village, and highlight their three philanthropic endeavors: HIV/AIDS Awareness, The Environment and Children’s Causes.
This year, the theme of the Rose Parade is “Inspiring a Beautiful World’, and Kiehl’s has a few stories of their own to tell:
Timothy Brown will be riding in the vintage sidecar motorcycle, and is the first person in the world cured of HIV. Brown’s story — arguably one of the most fascinating and followed in the realm of HIV research and science — began in 1995 when he was diagnosed with HIV while attending school in Berlin where for the next 11 years, doctors treated him successfully with anti-retroviral therapy. Timothy has stepped further into the limelight to become a voice and leader in the search for a cure for HIV for everyone everywhere, becoming an advocate for the rights of those living with HIV and AIDS around the world giving hope to millions.
Seventeen-year-old Evan Dumas, of Culver City Unified School District, will be riding in the sidecar of the second motorcycle. Evan represents Kiehl’s commitment to improving the environment through Recycle Across America, a not-for-profit organization dedicated to simplifying the act of recycling for the general public in order help them recycle more and correctly.
For more on the Rose Parade, check out their site.