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30 years ago (1984) Make Up For Ever came out with a whopping 100 eyeshawdows which was unheard of at the time. Thirty years later, they are coveted brand that is used by the top makeup artists worldwide and the everyday consumer. In celebration of this they are releasing their 30/30 palette along with 210 ‘Artist Shadows.’

Thirty of the top makeup artists (including the creator of Make Up For Ever, Dany Sanz)  teamed up with Make Up For Ever to celebrate 30 years of high quality makeup. Each artist painstakingly picked their favorite shade. The colors are categorized into neutrals, smoky, and bright. 10 shades are in each category. This makes the palette very versatile and perfect for any occasion. The presentation of the palette is beautiful; it comes in a very classy case that opens up like a jewelry box. The 30/30 palette will make its debut on the market on September 2nd and sells for $250. Like their facebook page to get exclusive videos of the artists and information on in-store events. (We love the beauty tutorials.)


The Artist Shawdows have been in development for 3 years now. With their Pigment Atomization and Water-Blend technology (stay with me here) the shades deliver 88% concentrated pigment (the highest on the market today) which allows for maximum blend-ability and even texture. The Artist Shawdows are grouped into: Matte, Satin, Metal, Iridescent, and Diamond. You can buy them individually ($21) or buy three ($44) and make yourself a palette!

Make Up Forever …to go!


About The Author

Mackenzie is a student at Franklin and Marshall College in Pennsylvania. She is double-majoring in Biology and Neuroscience. In her spare time she enjoys doing yoga and hanging out at the beach with friends.

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