Because one Madonna is not enough? At the Billboard Music Awards Wednesday night Madonna performed her latest single ‘Medellin’ with Latin singer Maluma. Sounds tame? Add 5 virtual versions of the singer brought to ‘life’ by augmented reality (technically ‘volumetric capture’ not holograms.)
While some viewers loved it, others found it ‘weird’ and ‘spooky’ but leave it to Madonna to reinvent herself once again. Watch for yourself.