Do blondes have more fun? Sure, except for in between salon visits, where your hair can turn brassy, dull and faded. Joico created the Blonde Line to keep your color vibrant all the time!

With their Brightening Shampoo, Conditioner, Masque, and Powder Lightener—created with  Arginine and an exotic blend Monoi and Tamanu oils–you can banish that dreaded brassiness, off-tones, fading, and damage that blondes know all too well.

Start with the brightening shampoo, which is sulfate-free, restores hair’s optimal pH level, and banishes brass. It’s the perfect choice for any bleached, highlighted, double-processed or high-lifted blonde hair. ($16.99)

The secret to the conditioner is theBio-Advanced Peptide Complex’ which reconstructs damaged strands plus the naturally-occurring amino acid, Arginine, is replenished, and the exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate. ($17.99)

For hair that really needs some love, use the blonde-brightening masque. This quick-rinse (5 minutes) instantly hydrates, softens, and amps up your pale strands by neutralizing nasty trace minerals that lead to dullness and yellowing. Our hair was shiny and healthy after just one treatment. ($19.99.)

Bump up your blonde life with these three!

About The Author


Evan Hosie has worked as a Women's Lifestyle editor/writer (expert in the beauty and fashion vertical); created the Pop Culture section for; never met a gadget she didn't want; and spends too much time on Social Media.

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