Every year, NYX Cosmetics holds their NYX Face awards, a multi-national competition to find the newest, hottest beauty YouTube star. This year, C0Ok1EMonster, or Adelaine Morin, won Beauty Vlogger of the year. With over 400,000 followers, the effervescent Beauty star gushed about winning:
“When Catt said my name and the crowd started cheering, I started crying. I wish I could have run around the stage, I had so much energy,” says Morin of the moment she was named winner of the 2014 NYX FACE Awards competition. “NYX Cosmetics accepted me when I was a small channel with only 10,000 subscribers and after a whole year, they helped me grow to 400,000 followers. 400,000. That’s WAY too crazy to think about. Out of all the cool, huge YouTube channels, the fans and judges picked me! I had NO IDEA I could achieve this much EVER.”
NYX Cosmetics, named after the ancient Greek goddess who ruled the night, smartly tapped into the growing YouTube community in 2012.
“The NYX FACE Awards competition was created to empower beauty influencers and act as a launch pad for achieving their dreams,” says NYX Cosmetics CEO Scott Friedman. “We are proudly committed to offering this unique platform for beauty vloggers, providing them the opportunity to further develop their talent, support their career growth and gain recognition within the makeup artistry industry.”
What did she win? $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics – and the promise of a budding professional career in makeup artistry and as a beauty influencer. Not bad at all.
The 16 year-old Canadian, Adelaine was thrilled to meet the Hollywood ‘It’ Girls who came out to celebrate the aspiring makeup artist community, including Actresses Sasha Pierterse (Pretty Little Liars), Chloe Bridges (The Carrie Diaries), Shenae Grimes (90210), and Brandi Cyrus.
And why she carries a Cheshire cat is just one of those life mysteries. Check out Adelaine’s YouTube channel – more fun than a barrel of cats.