When it comes to keeping up with the latest beauty trends, there’s so much choice it can be a little overwhelming. Most beauty enthusiasts know about the basic daily essentials, but what about the latest hero ingredients that are promising to do bigger and better things than the last? With the average individual in the UK spending over £4,500 on their looks every year, it’s important to make sure it’s money well spent. These are the beauty buzzwords to have on your radar.

CBD oil and cannabis-infused beauty

CBD is everywhere right now, and that includes in your beauty products. From healing irritation and balancing oil to minimizing signs of aging and moisturizing, skincare infused with CBD can be hugely beneficial. Boasting anti-inflammatory properties, it’s being used in serums, face creams and body lotions to treat dry skin, eczema and psoriasis.


Vitamin F

We know that vitamin C has brightening effects on the skin, vitamin E is moisturizing and vitamin A can help with fine lines and hyperpigmentation. Now there’s another vitamin promising to transform our complexion. Vitamin F uses a combination of different types of omegas to help restore skin barrier function to help the skin look healthy, plump and glowing. If your skin barrier is damaged, it makes it difficult to repair the signs of aging and post-breakout marks, which means you’re wasting your time with skincare as it’ll be unlikely to work (Source: https://www.glamourpilot.co.uk).



Also known as vitamin B3, niacinamide works to improve your skin in a number of ways. It can help the appearance of enlarged pores, fine lines and uneven skin tone, as well as calming irritation such as rosacea and acne. Niacinamide works well with other skincare ingredients too, making it easy to slot into your routine without worrying about it reacting with any retinol, alpha hydroxy acids and antioxidants you’re using.

Mandelic acid

Derived from bitter almonds, mandelic acid is an alpha hydroxy acid (AHA) that’s more gentle than other types of acids. Ideal if you’re looking for an anti-aging ingredient that targets fine lines and a dull complexion, mandelic acid works to accelerate cell turnover and remove dead skin on the surface. It also strengthens collagen, reduces hyperpigmentation and has antibacterial properties that are extremely helpful in treating acne.


One of skincare’s new super ingredients, moisture-boosting squalene has emollient characteristics that soften and smooth the skin without irritation or leaving a greasy residue. As well as its moisturizing properties, squalene can also help to reduce wrinkles, eliminate scars, reverse UV damage and erase skin pigmentation. Naturally occurring in many animals and plants, it’s important to make sure you’re getting your squalene from an ethical source such as plant sources like wheat germ oil, olives and rice bran.


Adaptogens have been used in traditional Chinese medicine for centuries, and have recently made their way into mainstream skincare products too. Adaptogens essentially refer to a natural herb or mushroom, which is used to help the skin adapt to environmental stressors. Adaptogens can be used to treat and protect your skin from everyday pollutants, UV rays and internal stress, resulting in younger, brighter and less-inflamed skin.