Did you hear? The mid-life crisis is over! According to a recently released 25-year longitudinal study conducted by the University of Alberta, the phenomenon known as the “mid-life crisis” is ‘unfounded and therefore untrue.’ Their study shows that happiness actually improves consistently over time.
To celebrate, Philosophy, the wellbeing beauty brand, launched a fun video featuring actress Ellen Pompeo (Gray’s Anatomy) in comedic, stereotypical roles that have historically defined middle age, and have coined the term CoolAger and a website of the same name. By defining women not by chronological age, but rather a will to live life by their rules, the site aims to bury some of the old stereotypes and celebrate that middle age can be the coolest time of your life. We’re with you, Ellen!