‘SIMPLY LA’, an annual fashion and beauty event put on by NYLON kicked off at The Grove with keynote speaker Ashley Greene on Friday.


Guests at the all-day event held on The Grove rooftop, were treated to  panels and breakout sessions, as well as a shopping and beauty experience featuring activations by Wen By Chaz Dean, ShoeDazzle, JustFab, Planet Blue, Kate Somerville, Prey Swim, The Bouqs, Lily and Jasper, and more, plus delicious refreshments from Coolhaus, Sunday Cats, Thoughtfully Co., Electric Sky Wine, and Lemonade, among others. Our fave? The WEN floral halos!