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We didn’t know but July apparently is UV Safety Month so what better time to tell you about the smashing J.Crew Cynthia Rowley rashguards and playing it safe and smart in the sun. The retailer has a fun campaign to help remind you while also raising money for the Skin Cancer Foundation and the Melanoma Research Alliance.

Beachgoers just need to just Instagram how they stay UV safe while frolicking in the sun and use the hashtag #JCrewSmartSun. J.Crew will donate $1 to the Skin Cancer Foundation and the Melanoma Research Alliance for every hashtag. 

We are doing our bit by shopping for our a new rashguard :

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Once we get one of these fashionable numbers, we’ll be sure to hashtag a photo of us at the beach, probably chasing the waves.

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Easy way to contribute to charity, eh?

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