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 Self-tanners have come a long way since the early stuff which, if you weren’t careful, turned you orange. Even the next generation tanners stunk and were likely toxic. So hallelujah! for Vita Liberata, a new brand of non-toxic, all organic, odourless tanning brand which looks natural and lasts and lasts.

We tried the Rapid tan, a tinted fast-drying mousse. ($43.) With the ‘guide tan’ you can see that you’ve covered every spot (handy)  and it gives you an instant, sun-kissed look. For a light tan, wash off after an hour, medium tan after 2 hrs and for a dark tan leave it on for 3hours. It dries quickly and you don’t smell like a science project.


Use the mitt that comes with it for even application and as always – exfoliate, exfoliate, exfoliate!– before applying.

Vita Liberata also has a product called  “pHenomenal 2-3 Week Tan” ($54)  which claims to be the world’s longest lasting tan, giving you a glow that lasts up to 4 times longer than regular tans. Available in an extra fast drying mousse formula and an ultra hydrating lotion formula, ‘pHenomenal’ names celebrity fans like Gwyneth Paltrow, Sophia Vegara and Kelly Brook.

We’re on day FIVE of our “Rapid Tan” and it still looks great and the compliments keep rolling in. Besides, it makes our dermatologist  happy. Win-win.

Find it at Sephora!

About The Author

Evan Hosie has worked as a Women's Lifestyle editor/writer (expert in the beauty and fashion vertical); created the Pop Culture section for; never met a gadget she didn't want; and spends too much time on Social Media.

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