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Khloe Kardashian is having her moment! The outspoken start of Keeping Up With The Kardashians has gone from being known as ‘the fat sister’ (her words, not ours!) to total body confidence. Now that she’s loving her body more than ever she decided to launch a line of denim to help the rest of us feel just as fierce. Her new line of denim is called Good America and her goal is to start a “body revolution”.

Staying true to the family’s obsession with social media Khlo-money took to the ‘gram to announce her new brand telling her followers: “I’m so excited to announce my new denim brand @goodamerican!!! This has been such an incredible journey and I feel so blessed to be able to bring this line to women everywhere of ALL shapes and sizes. I can’t wait to show you … Let’s love our curves ladies!!!”

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Whether you love the Kardashians, or love to hate them, there’s no denying that they have definitely been instrumental in making curves cool again, and for that we thank them. We haven’t tried Khloe’s jeans out yet — they don’t launch until Oct. 18 — but we’ve signed up to be among the first to shop the bootylicious line. If you’re interested in trying on a pair before you buy Nordstrom will carry them or head to the official website to shop the looks.

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