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In an appalling lack of judgment, marketed an ‘Anne Frank outfit –a blue dress, complete with a beret and satchel – on its website as a “historical Anne Frank costume for girls”. Following the immediate backlash, the company pulled the costume from the website.

People have hit out at the costume on social media, with Twitter users branding it “disgusting”.

Cathy Ashley, former chair of the Holocaust Memorial Trust, tweeted: “This company@funcostumes needs to understand why Holocaust victims aren’t a profit-making figure of fun for Halloween. Or shame them to act.”

What were they thinking?