For most men, shopping for new clothes is right up there with going to the doctor (which they don’t do either.) But even the millennial working at a start-up needs more than one pair of jeans and two tee shirts. So ÉCOLE launched the mobile-first ecommerce site for the new gen. Unlike other sites that sell men’s clothes, ECOLE has a curated collection, tailored to the new generation of stylistically-inclined, tech-savvy, and fast-moving male shoppers. Instead of overwhelming the shopper with choices, they smartly put together key pieces or ‘looks.’ Shoppers pick from premium basics and classic essentials, and all of the outfits are on-trend.
“We want to change the way men discover and buy fashion online and that means doing things a little differently. We want to build real solutions that minimize the challenges men have with traditional ecommerce experiences,” says ÉCOLE’s founder and CEO, Jorge A. Cosano.
For September, the site has launched a pop-up at hip The Standard, Downtown LA (550 S.Flower St) to give potential customers a taste of the fashion platform. Running through September, guests can check out the ÉCOLE platform through 55’ LED screens located in the lobby of the hotel, running 24 hours a day, and in a nod to it’s host city, feature Los Angeles based designers including John Elliott + Co, Second / Layer, Hiro Clark, Article No., Simon Miller and Garrett Leight. (Hotel guests will receive a $100 credit towards their first purchase. On-property visitors will receive a $50 credit.)
Designed for the way most men want to shop, it’s also a boon for the women in their life. Just send your fashion-challenged male the link to the site, or offer to take him for drinks at The Standard. That’s our plan.