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This cheeky ad is all for a good cause: Meredith’s Miracles, a charity established to raise awareness about colon cancer and rectal cancer, covered the, ummm,  backsides of Chicago’s buses with bums that invite commuters to get their colons checked.

Colon cancer is currently the second-most deadly cancer in the U.S. Regular rectal exams, however, drastically increase the chances that this cancer will be diagnosed and treated in time for a fall recovery. Last year, 136,830 people were diagnosed with the disease in the U.S.

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About The Author

Evan Hosie has worked as a Women's Lifestyle editor/writer (expert in the beauty and fashion vertical); created the Pop Culture section for Radaronline.com; never met a gadget she didn't want; and spends too much time on Social Media.

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