When the reigning Miss America Mallory Hagan needs a beauty fix, where does she turn? To R.E.I.G.N. of course, a new cosmetic and skincare line from Joshua Brands, which is the OFFICIAL cosmetics sponsor of the 2014 Miss America Competition, which, in case you’re waiting for it, will be held in Atlantic City on September 15 and aired live on ABC at 9:00 p.m. (EST).
The collection launches with such must-have items as Galor-ious Lashes Mascara, Blooming Glow Blusher, and Sheer Perfection Pressed Powder, and in an interesting twist — in an homage to the State Titleholders who compete for the Crown– their Lasting Luxe Lipsticks come in tints using actual ingredients from many State Flowers: Apple Blossom Red, Pink Prairie Rose and Coral Azalea, to name a few.
“Wow!!! I have tried the new R.E.I.G.N. Beauty line and it’s amazing! I have found the products to be super-effective in making the most of your best features and letting your inner beauty shine through. I love the water resistant GALOR-ious Lashes Mascara because it allows me to volumize and define my lashes to look great when going from daytime interviews to nighttime glam.” said our present, excuse me, our reigning Miss America.