CELEBRITIES LIKE LEONARDO DICAPRIO, ZOE KRAVITZ, SCOTT EASTWOOD, OLGA SAFARI, VICTORIA SECRET MODELS KARLIE KLOSS AND ALLESANDO AMBROSIO, RIHANNA, AMONG THE MANY CELEBRITIES WHO FLOCK TO COACHELLA.
By now the media is boasting that Coachella is recognized as the most influential gathering of social media stars, glitterati, paparazzi and now Hollywood aristocracy in the world. The event itself and surrounding VIP celebrity events are unique because it attracts a potent mix of young Hollywood elite and Grammy and Oscar royalty. That certainly was the case at many trendy events including an events like RE/DONE and a grassroots social media branding project launched by GRCU”s and Hollywood Hemp’s trendsetting media team Momentum Media Group. Exploding brands like Hollywood Hemp, and Icon Beverages used this gathering to launch their own respective brands demonstrating how emerging brands can quickly get ignited by tapping a gathering like this. This has to be working when established brands at the Neon Carnival, like LEVI’S® Brand, RE/DONE AND Tequila brands Don Julio successfully keep pushing their brands out on social media through influencers, worldwide press, and connecting millennial trend setting music lovers who tapped the Coachella Experience through the top upscale vip after parties and events.
ACTRESS ZOE KRAVITZ COACHELLA 2016
Zoe Kravitz hangs out with friends at the Heineken House
Zoe kept it casual with a baseball cap, black platforms, boho-chic striped pants and a white cropped top accessorized with chain jewelry.
So how do these brands connect with the celebrities and social media influencers? Through parties like Neon Carnival, the most sought after late night event at Coachella, which has attracted big name celebrities like Leonardo DiCaprio (“The Revenant”), Rihanna (Musician), Jared Leto (“Suicide Squad”), Alessandra Ambrosio ( “Victoria Secret Model”), Actress Olga Safari, Scott Eastwood (“Fast 8”) hosting a DJ’d set by DJ Rukus at an exclusive after hours party for the influential and celebrity driven crowd.
VICTORIA SECRET SUPERMODEL ALLESSNDRA AMBROSIO
The hashtag Coachella trended #1 in the world on social media channels like Twitter , pushing down politics and other celebrity news proving that this event really is the spot to be.
VICTORIA SECRET SUPERMODEL KARLIE KLOSS
GRCU: OTC – ICON BEVERAGES AND HOLLYWOOD HEMP JOINS LINE OF BRANDS WHO WANT TO ATTRACT THE MOST INFLUENTIAL CROWD IN THE WORLD
“We wanted to tap an experience like Coachella events offered and leave an entire footprint for our audiences that we relate through this audience” stated Michael Lajtay , COO of Hollywood Hemp, a fashion, beauty and beverage company located in Los Angeles which sent its brand ambassadors, social media team and media team there to boost its presence there.
ZEDD THE MUSICIAN