FUSIC LIFE wraps with after party at Drai’s Beach Club and announces February 2016 FUSIC LIFE event series.
FUSIC LIFE, the name for fashion and EDM ( electronic dance music) convergence got propelled one step further at creating the ultimate fashion and music festival for Las Vegas. The timing to announce this new fashion music series which will officially launch in February, 2016 was during the MAGIC fashion expo held in Las Vegas, the largest fashion expo in the world which attracts over 62,000 fashionistas, celebrities, designers, buyers worldwide. Fashionistas and music lovers got to taste the future series when FUSIC threw an after party and fashion photo shoot live at the uber chic Drais’s Beach Club along with Groove Cruise, a fun EDM dance music cruise taking off in November for Baja California. The event was hosted by Model/Actress Olga Safari who just wrapped up a co starring role in the movie Check Point.
Featured Designer Illuminated Couture is a hit at music festivals like Burning Man.
Think what would happen if you fused Cirque du Soleil, festival scene Burning Man’s out of this world artists and creators , and the electric energy of Victoria Secret’s runway musicians models and artwork strutting down the catwalk set to top electronic DJ’s spinning ’till 4 a.m , and you have the picture on what was is being developed to launch in 2016 in a stunning fashion art and EDM music experience. Though MAGIC has long been a buyers market where designers meet buyers, Fashion Live, the group that organized the FUSIC series along with Momentum Media Group and Megas Entertainment, has proved in its past events at Fashion Week LA and New York that there is a convergence ready to explode in the EDM Music, Art and Fashion Scene. Where EDC, ( Electric Daisy Carnival, the music festival held in Las Vegas that draws nearly 200,000 music lovers) and other music festivals have excelled at connecting art, and music, the FUSIC team aspires to also launch in February a combination of EDM Music, Art and Fashion which they hope will draw in tens of thousands to Las Vegas in its first official grand event after testing out the demand over two years in Las Vegas. Billboard winning/American Music Nominated Music Producer Andrew Lane ( credits included Miley Cyrus, Tony Braxton, High School Musical 3, MTV Making the Band, The Hills) joined onto the team at its inception and will be music director for the series. ( According to the producer, The FUSIC series is not affiliated with the MAGIC expo, it just occurs when the fashion industry hits Las Vegas for the fashion expo).
The series being developed is created by entertainment media executive and TV producer Dallas Santana , with Momentum Media Group whose credits include TV series on Fox Sports, Sky TV, CBS, ABC, Direct TV, Dish, and broadcasters in 66 countries. Fashion Live’s projects in fashion and music have been written up in media worldwide for their Fashion Week LA highly publicized, stunning, and alternative energetic fashion experiences. The Las Vegas debut was co produced with Charles Mui and the local las Vegas entertainment group Megas Entertainment who is according to Santana, is one of the best connected group to global music, and performing artists in Las Vegas. Groove Cruise hosted the event at Drai’s on their regular Tuesday and the venue and fashion experience was exposed to thousands who also showed up to see Grammy winning recording artist “The Weekend” who played while fashion photo shoots went off live in the venue.
FUSIC Creator Dallas Santana
“I have attended fashion shows from New York Fashion Week to Los Angeles ..what’s coming to the future is going to be a convergence and it’s been in the making for several years and now with the EDM scene soon audiences will be experiencing fashion shows live , art and music all in one grand experience.We are not looking to replace what’s done on the runways of France or New York, that has a whole other purpose, but instead center Vegas and other music festival destinations around a new direction in fashion; the convergence of what’s already very popular in unique live experiences. We hope to attract more than 20,000 (most runway shows have a few hundred viewers in New York and LA) to our next FUSIC experience ( said Santana). We had a big learning curve to put it all together, but I think we finally have the right partners in place to take this to the next level. It takes experienced EDM music producers, artist groups with elaborate multi million dollar sets and themes, and of course fashion designers who have an openness to create a new picture for this fusion of fashion, art, culture and music”.
“ Audiences, want more authentic experiences with real lifestyles brands, more energy and more high fidelity, not to mention value, our Megas FUSIC LIFE series brings what the masses truly wanted all along.”
Charles Mui-Megas Entertainment
Fashion Designers, Producers and Beauty Companies Involved at August 2015 FUSIC pre launch :
Model/Actress Olga Safari (co star of movie Check Point) hosted the launch event for FUSIC LIFE.
Sylvia Graham Fashion Designer
“Fusic Life will be magical, I have done fashion shows from Paris, Moscow and Dubai, and I came here all the way from Tunisia to meet this team and what they are creating will be the first ever event of this kind in the world–I am thrilled to be involved”– Fawzi Nawar, Haute Couture Fashion Designer
Beauty Companies who attended the pre launch:
Get connected into February 2016 FUSIC LIFE event